PENTAGON
A Bold Fashion Brand Identity with a Modern Edge
INTRO
PENTAGON is a contemporary fashion brand that needed a strong visual identity to stand out in a competitive market. The goal was to craft a brand system that speaks sophistication, versatility, and confidence while maintaining consistency across all touchpoints.
INFO BLOCK
Role - Brand Designer
Tools - Figma, Illustrator
Timeline - 3 weeks
Year - 2025
Type - Fashion Brand Identity
THE CHALLENGE
The challenge was to create a brand identity that balances luxury and modern streetwear appeal. It needed to resonate with fashion-forward audiences while being versatile enough for digital and print applications.
THE PROCESS
I began with mood boards and competitor research to define the brand’s visual direction. Typography and color exploration followed, aiming for a balance of boldness and minimalism. After several iterations, I developed a complete design system including logos, color palettes, and mockups for apparel and marketing assets.
THE SOLUTION
The final brand identity features a sleek wordmark with geometric influences, a monochrome palette accented by vibrant tones, and a scalable design system. It reflects strength, versatility, and style—perfect for a fashion label aiming to make a bold statement.
THE OUTCOME
The PENTAGON identity launched successfully, receiving positive feedback for its modern aesthetic and adaptability across digital campaigns, packaging, and apparel. It positioned the brand as a confident player in the fashion industry.
