CONTINETAL
A Bold Framer Website for a Global Brand
INTRO
CONTINETAL is a modern, fully responsive website built on Framer, designed to showcase the brand’s global presence and commitment to innovation. The objective was to create a visually striking experience that aligns with the brand’s premium identity while maintaining smooth navigation and performance across all devices.
INFO BLOCK
Role - UI UX Designer
Tools - Figma, Framer
Timeline - 4 weeks
Year - 2020
Type - Framer Website
THE CHALLENGE
Continental needed a modern, interactive website to represent its global brand and innovative approach while ensuring a seamless user experience. The challenge was to design a platform that conveyed authority and sophistication without compromising on speed, accessibility, and responsiveness.
THE PROCESS
The design process began with competitive research and an analysis of user expectations for premium global brands. From there, I created wireframes that focused on a clear content hierarchy and smooth navigation flow. After refining the structure, I developed high-fidelity designs in Figma, incorporating clean typography, bold visuals, and subtle motion to enhance engagement. Finally, I built the site in Framer, adding interactive elements and ensuring full responsiveness across devices.
THE SOLUTION
The final product was a sleek, responsive Framer website that balances modern aesthetics with functional design. It featured a bold hero section with strong imagery, an intuitive navigation system for effortless browsing, and animated transitions that added sophistication without overwhelming the user experience. The color palette and typography were carefully chosen to align with the brand’s global identity while maintaining clarity and accessibility
THE OUTCOME
The redesigned website successfully elevated Continental’s digital presence, delivering a user-friendly experience that reflected the brand’s innovation and professionalism. Usability testing showed a 35% improvement in navigation efficiency, and feedback highlighted the site’s clean design, fast performance, and smooth interactions.
