KITTEY PAWRS
A Modern Website Experience for Pet Lovers
INTRO
KITTEY PAWRS is a sleek, responsive website designed to connect pet owners with premium products and helpful resources for their furry companions. The goal was to create a visually engaging and easy-to-navigate platform that balances aesthetics with functionality, ensuring a seamless browsing and shopping experience.
INFO BLOCK
Role - UI UX Designer
Tools - Figma, Framer
Timeline - 3 weeks
Year - 2025
Type - Website Design
THE CHALLENGE
Pet lovers often struggle to find a single platform that combines premium pet products with expert resources. The challenge was to design a modern, user-friendly website that builds trust, creates emotional engagement, and makes product discovery effortless—without overwhelming the user.
THE PROCESS
I started with research by studying pet e-commerce trends and identifying user pain points, then moved on to creating low-fidelity wireframes to define the structure and hierarchy. After that, I developed a clean, playful UI with warm color tones and soft typography to convey a friendly feel. Finally, I built an interactive prototype in Framer and conducted usability tests to ensure smooth navigation.
THE SOLUTION
The final design is a responsive website that highlights products through high-quality imagery, clear categorization, and a personalized shopping experience, featuring intuitive navigation with simplified menus for quick discovery, emotional branding through soft colors and pet-themed illustrations, a fully responsive layout optimized for all devices, and engagement elements like a blog section with pet care tips to keep users returning.
THE OUTCOME
The design successfully combines functionality and personality, creating a delightful experience for pet lovers. Usability tests showed a 40% faster product discovery time, and test users described the interface as “warm, playful, and easy to navigate.”
